About JMD Designs
Janet M. Davies
JMD DESIGNS is the name that covers
many aspects of my designing and writing. Below are a few of
the things that have taken up my days:
I have always
had a needle of some kind in my hand growing up. My Nana and Mother
showing me how to use a sewing machine and do needlework, knitting and crochet
etc. From the age of eight I was designing and stitching clothes for my
dolls; not forgetting to give them a great hairdo also. As a teenager I focused on Needlework; though I remember
designing and knitting a jumper with words knitted all over it. I wore that
jumper till it wore out.
I was naughty at
High School and purposely failed typewriting/short hand classes so my
parents would not make me a secretary like my two older sisters had been
trained as. It was not creative enough for me. But fancy me failing
typing and then going on in later life to be a writer at a keyboard for
hours on end. I am sure there is a life lessen in that somewhere.
My first career
was in Hairdressing starting in 1980... anything to be designing and
creating. After my apprenticeship in a salon I went on to become a tutor
at a private hair design school I had been a student at in previous years.
Then to being a free-lance trainer to individual salon staff. I then
became the Head Mistress for a hair design school being established and I
helped set up the curriculum. Eventually going on to owning/operating my own hair salon.
In due course my
hobby of Needlework and Sewing took on a more structured outlook. In
1992 I started tutoring Needlework and working part time in a Needlework
and Haberdashery store. Working in the store gave me a good grounding of
what customers liked in the layout of design instruction packs and books
Have I mentioned
my beautiful children were born between 1993-95? With myself and the
help of their Nana they were able to grow up in their own home and not
have to go into day care. Besides caring for my children while I worked
my Mother was a great business sounding board and I am grateful to have
such a person around me.
Needlework/ Hand Embroidery
for Retail Stores and Embroidery Guilds
around New Zealand and privately in many varieties of
Needlework. I personally design and produce all the workshops. I have attended recognised
embroidery tutor training seminars with the "Association of New Zealand Embroidery
have done freelance designing/writing and have had
my work featured in: Needle Pointers
Creative Stitch & Craft (NZ). Threads
(NZ). Your Home and Garden
(NZ). New Zealand Baby (NZ) etc.
I have had excellent book reviews published also in
many magazines around the world.
In 1997 I was
thinking of buying an existing Needlework/Haberdashery store. When
discussing it with a friend I mentioned I could 'do up' some designs and
sell them in the shop; my friend said," forget the shop just do up and
sell the designs yourself". And so begin the growth of my 'wonderful
monster' (JMD Designs).
I had never done
the nuts and bolts of publishing myself before, having only done
articles for magazines of other publishing companies. I did
presentations to a couple of book publishers about the books I wanted to
design/write. I was offered contracts but was not happy with what I
would end up with, with the time and effort put into a book in this
genre. So I researched publishing and thought, "What the heck I will do
At this time I had no idea how to turn a computer on. I thought a 'hard
drive' was taking a truck off road!!
So with a large learning curve it also lead to in 1999 to building a website to market my first
book to the world etc. Not many artists have the combination of a
business/creative mind. I have been lucky to have been one of those that
has. It has been a lot of hard work but I have loved every part.
Since 1998 I
have personally designed, wrote and published six
Needlework books on the subjects of
- Contemporary)(1999) -
(2012) Schwalm -Traditional
In 1998 I was invited to a Garden Reception at Government House (similar
to the White House, USA) for my contribution to the Arts in New Zealand.
previously been a trustee of a local art gallery and the local art
council. Which facilitated the running of art events within our city
and the running of a community arts centre.
structured and implemented part of a National Marketing Structure for a company
who were distributors of quality needlework and craft products. My role was
to set up structures/tools to aid retailers in the promotion and marketing of
their retail products.
Since 2002 I have released a successful ongoing range of design/Instruction
packs in Needlework. Then venturing into the field of Quilting and Applique
design and hand stitch the actual designs and write the instructions myself.
In 2006 I began to produce the printed designs packs
into PDF booklets. This allows customers to have their purchased products
emailed to them once payment is confirmed. The customer then prints out on their home computer;
not having to wait days for the hard copy pack to arrive by snail mail.
My two latest books are not printed in hard-copy but as e-books. Also they
are available on CD. My customers are loving getting their e-book within a
couple of hours of ordering and not having to wait days for a hard-copy book
to arrive by snail mail. Also they can print out what project pages they
like. I am slowly converting all my hard copy books to e-books now.
Currently my design
packs and books are being
sold around the world.
For questions or comments
I was born and bred in the 'Bay of
Islands' New Zealand
(1963 was a good year), growing up in the country among the cattle and the sheep.
I am now living in Papakura in
a more urban setting. I
am a 5th generation New Zealander with both sides of my family tree having
been born within New Zealand since the 1860's.
Poetry has always played a part
in my muse.
to read the
poems published in my books and
others I have written.
In my spare time I
enjoy photography. I have taken
all the photographs used in my published books, design packs and website.
My muse roamed outside the stitching arena into the world of Mosaic Art
for a couple of years.
To see the
Mosaic Art I designed and hand made
love seafood and good coffee either cooked over an open fire or
served in a five star restaurant.
a writer my mind loves the tangents in life. Also as
an artist colours in nature and the patterns in cobblestone city streets
invite me to look and wonder…
I tend to decorate my home
in colours I enjoy, than what is classed as the 'decor of the day'. It
took me ages to find a new bright orange lounge suite and grass green
carpet. I have an antique oak dinning table that has yummy turned
legs that I intend to paint purple one day.
From 2005 for two years I studied towards a degree
the field of Psychology. I had a very soul searching
time sorting my own baggage in the study process and thoroughly enjoyed
every moment. I think the reason my life feels so bright now is I had so
many 'light bulb moments' within in that two years and since.
In general I
see the glass full not empty. I have learnt
that life is what you make it. As long as you don't break the law and
treat people the way you want to be treated. To not be afraid to think
and act upon what is outside the square if need be; then life can be
I would like
to personally thank
my family and friends for their help or
over the years. Giving me the verve to feel the fear and go forward.